Well done, Vince Cable. You are so pro-business and so much of British business is with you, and World Business, too.
Marketing-instant-hype requires to push and promote extremes when common sense says 'When presented with extremes, search for the truth between them.' The media are the saddest group here.
Your truth is about holding the right moral ground, thinking and acting ethically and doing right things for humanity. Let us hold-away from those without the transparency, who fail to explain their ethics. This alone will cause the changes to which you aspire.
You, Vince Cable, understand that massive benefits from past long-term thinking are still here....our stature as a trading nation exists. We can build again on this, this searching for the British Business Ethic by China, India, Indonesia, USA, Brazil, not to mention our European partners, indeed all of commerce, for Business demands trust and truth.
Trust in our organisations is vital. Transparency, right thinking and ethics creates future success. Make it so for the long-term, whilst we despise the tricksters and shallowists of the present; to enjoy the quality of the present and future is a real life now.
Global enterprise is affected greatly by individual decision and this is growing in effect. Individual ethics matter. Hold to our depth as good citizens of a Great World and the problems of our world will be righted.
Go Vince, Go!
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